Blog

Essays on leadership, career transitions, AI in hiring, and neuroscience-based coaching by ICF-certified coach Vaida Baio. For leaders who want to grow.

4/23/2026•8 min read

Imposter Syndrome in Tech: What Your Brain Is Actually Doing

Imposter syndrome isn't a character flaw — it's a brain pattern. A neuroscience-backed look at what's actually happening when you feel like a fraud, and what actually helps.

Malika Kenzhebaeva, CFO at Whereby, who worked with Vaida Baio on leadership coaching

6/9/2025•3 min read

Finding Clarity and Courage: Malika’s Coaching Journey (CFO, Whereby)

Malika stepped into leadership without a roadmap. How coaching helped her find direction, trust her voice, and lead with confidence.

A modern office setting with a hiring manager and candidate having a discussion, symbolizing the intersection of traditional hiring practices and AI technology

4/3/2025•6 min read

Hiring in the Age of AI: Challenges and Opportunities

How AI is reshaping recruitment — from AI-generated applications to spotting cheating. Strategies to hire for authenticity and AI fluency.